Before 0 to 1 Comes -1 to 0
Most founder folklore starts at launch. The harder stage is earlier: figuring out what is worth the next decade. In isolation it feels like a squiggle. Talent makes it worse, because every capability is one more path that must be ruled out.
The old advice was to raise and throw things at the wall. That is a weaker bet now. Software has already eaten the easy fruit. AI makes it cheaper to build and easier for thin traction to become a local maximum. A low-conviction fundraise can consume years.



